BY FUND FOR PEACE
The Fund for Peace is proud to announce that its Bottom 100 Campaign has won Gold in the 2018 GOV Design Awards in the category of Event Experience. The Awards organizers, DrivenxDesign, describe the GOV Design Awards as celebrating “the courage of both commissioners and creators design projects within the government, public and community sector.”
The Fund for Peace launched the Bottom 100 to give a face and voice to the people at the other end of the World’s Rich List. It is all too easy to think of “the bottom billion” in the abstract – but we hope that by shining a light on even a tiny fraction of the world’s poor, we can put a human face on the suffering and crushing inequality endured by so many. These 100 stories represent the many millions around the world who find themselves in poverty, living in an enduring struggle with little-to-nothing, in the face of adversity from conflict to oppression.
In compiling the Bottom 100, it was important for us to represent people from many different locations with a variety of poverty-causing challenges, to reflect the current state of the world and to put a human face to the complexities of the issues they face. When we first engaged journalists and photographers across the globe with our initial concept, they jumped at the chance to be involved in giving a voice to the millions who need our help. The project took almost two years to complete and saw interviews taking place across five continents, covering 23 different nationalities – and many more ethnicities and languages – to collate 100 compelling and important stories and experiences. The Bottom 100 is a direct response to the glorification of particular social figures in common lists such as ‘World’s Top 100.’
The Bottom 100 was launched by Fund for Peace Executive Director, J.J. Messner, in Sydney in June 2017 with the support of Havas Australia.